About Us
Guiding your financial journey.
While many opt for automated “model” portfolios, we provide more than a template for your life’s work. At Naples Financial Solutions, we provide the active, individual attention your savings require through advisory-based portfolio management.
Soundness
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Independent Asset Custody
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All client assets are held with Fidelity Investments® as our independent third-party qualified custodian.
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Fidelity is responsible for the safekeeping of your funds and securities, ensuring they are segregated from our firm’s operational assets.
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Account statements are provided directly from Fidelity, allowing for independent verification of all holdings and transactions in your account.
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Fiduciary Standard of Care
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As a Investment Adviser Representative (IAR), I operate under a fiduciary standard.
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This legal obligation requires me to act in our clients' best interests at all times.
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Our advice is guided by a duty of care and a duty of trust, focusing on your unique financial objectives and risk tolerance.
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Advisory Based Compensation
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We have chosen an advisory-based compensation model to promote transparency and align our interests with yours.
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Our firm does not accept commissions or other forms of transaction-based compensation from product providers.
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By removing these incentives, we aim to mitigate material conflicts of interest and focus solely on providing objective financial guidance.
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Meet The Team
John P. Freund
Founder & CEO
John Freund is the Founder and CEO of Naples Financial Solutions.
Having over 40 years of experience managing money for individuals at firms such as Morgan Stanley, Solomon Smith Barney, and Lehman Brothers, John founded his own firm to focus on doing what he loves most; helping clients in the growth and management of their assets.
John works with individuals and small companies to develop customized strategic investment plans for their assets in order to meet their long term financial goals.
Elizabeth S. Freund
Executive Assistant
Elizabeth Freund has been an integral part of Naples Financial Solutions since its founding.
Lizzy is often the first point of contact for our clients, where her natural ability to build rapport and her technical expertise ensure a seamless service experience.
Beyond her administrative leadership, Lizzy is Series 7 licensed allowing her to play an active role in account management and the execution of client transactions.
Lizzy's experience, combined with her B.S. in Psychology from St. Lawrence University, allows her to navigate the emotional and technical complexities of financial planning with empathy and precision.
Enrico A. Petrocelli
Administrative Assistant
A Naples native, Enrico Petrocelli joined Naples Financial Solutions in 2026 after graduating from McGill University with a degree in Mathematics and a minor in Economics.
His analytical background provides a strong foundation for the firm’s technical operations, where he focuses on digital infrastructure development and data-driven projects.
Enrico is currently pursuing the CFA® designation and is scheduled for the Level I exam, demonstrating his commitment to the rigorous financial and ethical standards of the investment profession.
Third party marks are the property of their respective owners. The third parties referenced herein are independent companies and are not affiliated with Fidelity Investments. Listing them does not suggest a recommendation or endorsement by Fidelity Investments.
Fidelity Investments is an independent company, unaffiliated with Naples Financial Solutions. Fidelity Investments is a service provider to Naples Financial Solutions.
There is no form of legal partnership, agency affiliation, or similar relationship between your financial advisor and Fidelity Investments, nor is such a relationship created or implied by the information herein. Fidelity Investments has not been involved with the preparation of the content supplied by Naples Financial Solutions and does not guarantee, or assume any responsibility for, its content
Fidelity Investments provides clearing, custody, or other brokerage services through National Financial Services LLC or Fidelity Brokerage Services LLC, Members NYSE, SIPC 1259973.1.0